Muhammad Affaf

Hello 👋 I’m Muhammad Affaf

Data Analyst & Power BI Developer | SQL | Excel | Python

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About Me

I am a professional Data Analyst and Power BI Developer with expertise in SQL, Excel, and Python. I create insightful dashboards that drive business decisions.

  • Power BI Dashboard Development
  • Data Analysis & Reporting
  • SQL & Python Programming
  • Business Intelligence Solutions

Experience

Job Simulation on Forage – PwC Switzerland Power BI

Karachi, Pakistan (Remote) | Jan 2024 – Present

  • Developed predictive and prescriptive models to optimize strategies, boosting operational efficiency by 25%.
  • Conducted customer churn forecasting, segmentation, and CLV analysis, increasing customer retention by 20%.
  • Applied advanced statistical analysis, A/B testing, and ML techniques to measure feature performance and improve decisions.
  • Delivered insights to stakeholders, communicating complex findings clearly and effectively.
  • Mentored junior analysts and ensured analytical and statistical rigor.

Job Simulation on Forage – Accenture North America Data Analytics and Visualization

Karachi, Pakistan (Remote) | Jan 2024 – Present

  • Designed predictive and prescriptive models to drive revenue optimization and cost reduction.
  • Analyzed network performance, service usage, and sales performance to deliver actionable insights.
  • Mentored junior analysts, ensuring data accuracy and proper analytical methodology.
  • Leveraged ML techniques and statistical analysis to enhance reporting and performance monitoring.

Skills

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Excel

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Power BI

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SQL

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Python

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Data Analysis

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Business Intelligence

Achievements

Microsoft Power BI Data Analyst

2023

Earned Microsoft certification validating advanced Power BI skills in modeling, DAX and dashboarding.

Google Data Analytics Specialization

2023

Completed a comprehensive training in data cleaning, visualization, and business decision-making with analytics.

Google Project Management

2023

Acquired skills in planning, execution, agile practices, and stakeholder communication.

50+ Client Dashboards

Ongoing

Designed and delivered interactive dashboards across multiple industries improving decision speed and reporting accuracy.

Projects

Coca Cola Customer Analytics

Karachi, Pakistan | Oct 2023

  • Conducted predictive/statistical analysis → increased conversion rates by 20% & improved CLV.
  • Applied A/B testing → reduced bounce rates by 10%.
  • Performed customer segmentation studies to support revenue optimisation.

Chocolate Company Sales Department

Karachi, Pakistan | Dec 2023

  • Built predictive models → increased sales by 15% & improved churn forecasting.
  • Developed Power BI dashboards with actionable insights.
  • Led feature design & implementation → enhanced revenue optimisation.

Retail Operations BI Project (Self-Initiated)

Karachi, Pakistan | Mar 2024

  • Built ETL pipelines & reporting models for stakeholders.
  • Applied pricing variance analysis & ML techniques.
  • Deployed datasets to AWS S3 & Snowflake with RLS.

Healthcare KPI Reporting (Self-Initiated)

📍 Karachi, Pakistan | Jul 2024

  • Designed KPI dashboards for cost & efficiency.
  • Developed governance frameworks for data accuracy.
  • Applied statistical validation for decision-making.

Get in Touch

Let’s Connect

I’m always open to collaborations, projects, or career opportunities. Feel free to reach out via any of the links below, or drop me a direct message.

Send Me a Message

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